What is App Store Optimization? (ASO)
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Posted by freeamfva jack - Filed in Arts & Culture - 928 views
With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization (ASO) is so crucial.To get more news about Android App Store Optimization, you can visit aso700.com official website.
But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
That increased visibility tends to translate into more traffic to your app’s page in the app store.The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.According to Google, 40 percent of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.
With hundreds of thousands of apps in each app store vying to rank above one another, the reality is most publishers are not investing in app store optimization.
So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.App Name/Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.