Using a common type of social media on the internet to promote products, services or content that is usually available online or by telephone is known as social media marketing. Most forms of social media services Pakistan target Internet users who engage in collaborative activities such as creating user profiles, editing friends, acquaintances or business relationships, or viewing and rating web content, and most forms of social media marketing in Pakistan incorporate social and technological interfaces, and most forms of social media marketing are aimed at netizens taking collective action, such as B. creating user profiles, editing friends, acquaintances or business relationships or viewing and rating web content.