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  November 18, 2022 1:21 AM EST

  8 Beauty Ecommerce Trends That Will Define the Industry In 2022

  The beauty industry has always been at the forefront of ecommerce innovation and reinvention, and this year has been no exception. From clean beauty to hyper-personalized skincare and AI cosmetics solutions, beauty retailers are always looking to enhance their customer experience.To get more news about Watch online for free, you can visit our official website.

  With all that’s going on, we decided to deep dive into this ever-changing world and provide you with our top beauty ecommerce trends that will continue to push the beauty industry forward in 2022.
  1. Inclusivity is invaluable
  In a survey conducted by market research company Nielsen, findings show that in America beauty aisles are finally beginning to reflect diversity. The number of unique color ranges has grown seven times as fast as product lines as a whole, whilst the number of unique colors of foundation sold has grown three times as fast as the rate of new general product development across foundations.
  Consumers now seek value-driven products that reflect their personalities and lifestyles. Global Cosmetic Industry data shows sales of multicultural beauty products surging at a pace double the conventional market and companies that are embracing inclusive styles and lines are seeing their efforts rewarded in their annual revenue.

  For example, Too Faced, a brand that prides itself on innovative makeup products and has a wide range of lines, saw a huge annual turnover of $350m, whilst Illamasqua, a beauty brand whose tagline encourages the consumer to “Express your individuality” saw their profits rise to their largest yet at $50m.

  Meanwhile, Black Opal Beauty, generated $15 million worth of sales by identifying a huge gap in the inclusive market – the underrepresentation of undertones. Derek Wanner VP of Sales & Marketing for Black Opal explained: “Ethnic consumers not only had beauty aspirations but buying power left untapped by a beauty industry that did not cater to the diversity of skin tones and undertones.”
  2. VR, AR and tech partnerships
  A few years ago, Perfect Corp, the world’s leading AR company partnered with the Chinese ecommerce giant, Jack Ma’s Alibaba group, and integrated its YouCam Makeup AR virtual try-on technology into Taobao and Tmall Alibaba online shopping experiences. This brought new virtual try-outs to consumers in China. Just six months into using Perfect Corp’s AR technology, Alibaba revealed they had increased their conversion rate by 4x. Facebook’s Spark AR studio also adopted the rise of the interactive experience. Popular social media platforms Facebook, Instagram, and YouTube incorporate its technology into banner advertisements that allow consumers to click and virtually try on makeup products without ever leaving their app. Brands like Chanel, YSL, Charlotte Tilbury, and Maybelline now too offer VR try on services across their website and mobile apps.

  3. Personalized experiences take priority
  Personalization is becoming increasingly important to consumers and helping brands optimize their ecommerce CRO strategy. In a world where we are bombarded with marketing messages, personalization allows consumers to feel like they are receiving messages that are tailored specifically for them.

  In addition, personalization can create a sense of loyalty and connection between a consumer and a brand. As of 2020, 56% of online shoppers attested to returning to an online store that offers personalized recommendations, and in a separate SmarterHQ survey, 80% of shoppers admitted to only shopping with brands offering personalized experiences.
  4. Beauty subscription services
  Royal Mail’s UK Subscription Box Market report forecasts the subscription box market is set to be worth £1.8 billion by 2025 in the UK alone.

  First Insight’s survey on subscription boxes reported that 25% of American consumers (both men and women) are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months.

  Meanwhile, in China, Shingetsu Research revealed that women were more likely to dominate the market by 2027 due to the surge in the working population, the changing female shopping preference toward convenience, and the popularity of subscription boxes available for apparel, beauty, and hosiery.