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1998’s Original Women’s Air Jordan Returns
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In 1998, Jordan Brand, then in its initial season, created its first women’s Air Jordan silhouette. The shoe's aesthetic linked with the dimpled leather of the Air Jordan XIII, while the herringbone traction signaled high-performance intent. Its inspiration came from an emerging community of professional female players — stamping both a new style on the game and spurring its growth across the world. Get more news about air jordan shoes for youth,you can vist ajsize.com!
For visionary Nike leader Sandy Bodecker, embracing skateboarding was a tacit nod to the sport's power to change the way people view potential. Throughout its history, skateboarding has challenged the status quo. Whether in reimagining empty pools or spotting discrete runs within cityscapes, skateboarders have given fresh life to the built environment — realizing new styles, tricks and techniques along the way. The sport's dynamic evolution has led to inclusion in Tokyo this summer, and even as it reaches a new competitive height, the sport never falters in celebrating the joys of creativity.
The shoe's engineering drafts from another boundary-pushing Bodecker project, the quest to break the 2-hour marathon barrier and the subsequent invention of NEXT% running technology. Bodecker believed there was application of the idea to skateboarding, and the Nike SB Sandy ZoomX Bruin transfers that belief through athlete-led insight to deliver the most comprehensive skate competition tool imaginable.
At its core is a drop-in midsole combining the ultra-resilient Nike ZoomX foam for cushioning and a full-length carbon fiber plate for pop. It's radical, for sure, but also discretely hidden within the decades-favored classic Bruin silhouette. Another progressive twist, again drawn from Breaking2, is a skateboarding-first Flyknit upper, formed from material that has been custom-printed with Mark Smith's “Blue Sky Dreamer” portrait of Bodecker, which hangs in The Bodecker Foundation space in Portland, Ore.
Nike’s Rawdacious colorway palette for Tokyo — a combination of white as a primary, with components of pink blast, total orange and bright crimson — is another example of how Nike uses color to imbue deep cultural, psychological and emotional value in its footwear.
“Color has the nuanced ability to invite both reaction and reflection at once,” says Martha Moore, Nike VP, Central Color Product Design. “You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time.”
Nike designers looked to historical precedent — moments in time when world events put sport on hold — and the spirit that flourished upon its triumphant return. The Rawdacious colorway symbolizes that exuberance of reuniting through sport in the palette's warm tones, signaling new beginnings.
The palette is grounded in a white base to connote unity (it comprises all hues within the visible light spectrum) as well as a return to square one. The layout of colors also act as a beacon to draw attention to the footwear’s technical components. For example, the visible Zoom Air bag in Nike Running silhouettes like the Air Zoom Maxfly sprint spike are highlighted by volt green and bordered and exaggerated by orange detailing. Similar to negative space in art, says Moore, it’s through white space that other parts of the object can sing.