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Your guide to food packaging
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Your guide to food packaging
In a competitive landscape like the food industry, it is important to get the packaging right. This isn’t just for practicality, but to keep a competitive edge on busy supermarket shelves. Here, Debra Weiss explains what type of packaging manufacturers should be looking for, what types should be avoided, and how best to keep ahead of the pack.Get more news about Food Packaging,you can vist our website!
Whether it’s your favourite chocolate or those free time snacks, it is the packaging that attracts you first. Food packaging not only makes a product stands out on the shelf but it also protects them from chemical, physical and environmental factors that can contaminate them. Therefore it is important to know the right packaging types and to follow the latest packaging trends to stay competitive.
Packaging preserves food quality as well as attracts customers. Most customers are likely to judge the food quality from the package. While the primary role of food packaging is to contain a portion of food, here are some other key benefits:
Protection: Packaging companies design a unique package that can be ideal for the type of food. Companies conduct a lot of research to get the best ideas for useful packages that can protect the product from chemical reactions, light, and dust. Improper food packaging affects the quality and taste of a product.There are diverse types of food packaging around us, from cans, bags, and boxes to bottles. The food products are packed in these containers so that they remain safe during transportation.Influencing consumer purchasing habits: The colours and style of your food packaging play a vital role in influencing the consumer’s buying decision. After all, the brain reacts to colours in different ways, so choose your packaging colours wisely. For example, white packaging conveys simplicity and purity, making them great for dairy products. Orange packaging stands for energy and fun, making them ideal for sports drink and summer beverages. Also, match colours and flavours, like yellow for bananas and red for apple. Fonts have also an important role to play. Make sure they are readable to your target audience.
Making your brand stand out: There are hundreds of products on the shelves of supermarkets so your product should capture a customer’s attention. Packaging helps with this as it differentiates your brand from similar products on the same shelf.
Product packaging is also a great marketing tool. From the label, logo to the shape of your food’s packaging, a customer can remember your brand next time they come to store. This way, packaging builds brand recognition.Which packaging goes well with your food products? Well, there are many types to choose, from glass, paper, corrugated to plastic. However, not all food packaging is the same. All have their benefits and some downsides as well.