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How to live stream
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How to live stream
If you’re looking for a way to boost engagement on your social media channels, it’s time to go live.To get more news about 39bet-nhà cái uy tín-xổ số kiên giang-xổ số hồ chí minh-xổ số vũng tàu-xổ số bình dương, you can visit official website.
Since the launch of Facebook Live in April 2016, streaming video has become one of the best ways for marketers to interact with their audiences, and nearly all the top social media networks now offer built-in streaming, making it easy to get started.
Benefits of live streaming
While savvy marketers have been using YouTube’s live stream features for years, it wasn’t until Facebook made it possible to go live right in people’s newsfeeds that live streaming went mainstream.
If live streaming isn’t part of your marketing strategy, it’s time to add it. Facebook, Instagram, Twitter, and YouTube all allow you to interact in real time with your audience via live video and the benefits of doing so are numerous.The biggest reason to go live is that it helps you connect in a new way with your audience. Nothing is more intimate than live, one-on-one interaction with fans of your brand or message.
Live streaming on YouTube, Facebook, or another network gives a face to your brand which builds trust and fosters transparency. Moreover, it invites your audience in as active participants rather than passive viewers, which helps strengthen your connection. When audiences feel connected to a brand, they tend to think more highly of it and feel more loyal.
Plus, live streaming is a cost-effective complement to your regular written and pre-recorded video output. There’s no post-production or editing involved, no need for expensive equipment, no video crew. After all, much of the appeal of live streaming is the off-the-cuff, unproduced, real-life nature of it, so it’s best to embrace it.
We’ve done some live streaming ourselves, so by way of an example of what we’re talking about, here’s the very first Facebook Live show we did (warts and all).
Ideas for live streams
We know that blinking red light on your camera can be daunting, but there’s no need to be afraid of live streaming. And there’s plenty of different ways you can engage a live audience. Here are some of our favorites:Live audience Q&A: One of the best ways to connect with your audience is to let them ask you questions in a live setting. Live streams on Facebook allow you to see real-time reactions and comments on your screen, which you can answer. You can also use a Twitter hashtag or a comment thread to collect audience questions in advance of and during your live stream.
Live interviews: A quick, informative live stream interview is a great way to engage your audiences. Whether you sit down with a team member, customer, thought leader, or public figure, viewers will appreciate the authenticity of a live interview.
Prize Giveaway: Giveaways are a tried-and-true engagement tactic on social media and a livestream is the perfect venue for one. Encourage comments and interactions by picking a winner in real-time and rewarding them with a prize!
HQ/Office/Product tours: People love being invited behind the scenes for an exclusive look at where the magic happens. Take viewers on a walk through HQ and introduce the team. If you make a product, a livestream of the manufacturing process is a nice way to be transparent with your audience.
Live review: Reviews are one of the most popular types of content on the internet and live streaming is no exception. Live unboxings and product reviews are a great way to give viewers your real, unfiltered first impressions.
How-to/webinar-style: Along with reviews, how-tos top the list of what people are looking for online. Walk viewers through a process live, or sit down for a quick webinar-style educational session.
Unveiling/Product demonstrations: Build excitement for your next product with a live unveiling and/or product demonstration.
Breaking news: Have some exciting new to break? Let your live streaming audience be the first to know. Reactions to breaking news may also be ripe for a livestream, though be careful about being perceived as “newsjacking” sensitive news.
Live events: Capitalize on your audience’s FOMO by taking them with you to your live events! Show what it’s like to be on the scene for those who couldn’t make it, or invite your audience behind the scenes of your events with a live stream on Facebook, Instagram, or YouTube.