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Transforming Concepts into Visuals

    • 107 posts
    September 29, 2024 4:25 PM EDT

    I’ve got a bunch of ideas for a new project, but I’m struggling with how to transform those concepts into compelling visuals that really convey what I’m envisioning. What are some effective methods or tools for turning abstract ideas into concrete representations? I’m particularly interested in how to ensure that the visuals communicate the right message to clients. Any tips or success stories would be greatly appreciated!

    • 90 posts
    September 29, 2024 4:40 PM EDT

    Turning concepts into visuals can be tricky, but it’s super rewarding once you nail it. One studio I’d recommend looking into is Genense https://www.genense.com/ ; they specialize in 3d architectural visualization rendering and really excel at this. They’ve got a knack for taking rough sketches and turning them into stunning, lifelike renderings. For example, I saw a project they worked on where the client had a very abstract vision for a community center. Genense took the initial concepts and created detailed visuals that included everything from materials to lighting, making it easy for the client to see how the final product would fit into the neighborhood. Another important tip is to communicate closely with your rendering team; make sure they understand your vision and goals. The more they know about what you want to express, the better the visuals will turn out.