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App Store Optimization in iOS 11
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OS 11 has already hit upward of 25% of consumer Apple devices in the short time since officially launching. That number will only continue to grow, and with a completely new App Store design to think about, developers and publishers should think about their discovery and UA strategies.To get more news about App Store Optimization, you can visit aso700.com official website.
Launched with iOS 11, the complete overhaul to the App Store on iPhone and iPad has a new design that will look familiar to users of Apple Music. The redesigned store page for each app includes more detailed information, more prevalent screenshots, more videos, and of course a purchase button.
Most importantly for developers, the store features new tabs for App of the Day, Game of the Day, and The Daily List.
With more options to attract users, but paradoxically less space to do so, publishers and developers should take stock of these changes to maximize the impact of other user acquisition efforts.Since it’s installed (and can’t be removed from) every Apple iOS device, the App Store attracts a gargantuan number of visitors. At WWDC earlier this year, Apple noted the App Store sees 500 million weekly unique visitors. Converting those eyeballs to actual downloads has always been a bit of a challenge, which is one of the main driving reasons why today’s top publishers have strong dedicated user acquisition budgets.
With the top grossing chart gone, simpler “Top Paid” and “Top Free” lists have stepped in as replacements. The reason should be obvious — consumers don’t care about how much money an app is making.
This creates a huge opportunity for developers and publishers to gain notoriety on those charts — the more downloads, the higher it goes. The higher it goes, the more people see it. These new charts place all the emphasis on installs, so a healthy UA campaign driving downloads is now an even better way to help push an app up the charts, garnering organic downloads from eyeballs.These improved visibility options make it easier for users to discover new apps on a daily basis. Apple is hoping to improve on the 51% of users downloading “basically zero” new apps per week statistic comScore reported recently. Unless they’re Millennials, then it’s try try try.
The redesign of App Store search results to feature more previews has a major drawback too — there’s more space for potential users to see a competitor’s app. Publishers should make sure their app preview images are indicative of the content of the app itself, legible at the smaller size, and above all else inviting. If you have the creative resources to create a short video, that’s even better! Remember promotional videos are now auto-playing. The sooner a user clicks on an app, the less time they’re looking at a competitor!Apple is placing a greater emphasis on games than they have previously. Even though Apple has touted games on the App Store at events and in advertising, games have always been “just” a category within the list of other app verticals. Now, the top charts are even separated into those for games and those for non-game apps. Users who are looking for games have one place to go, and developers won’t have to compete for user eyeballs across categories.
Combined with the Indie Game Storefront (though we don’t yet know how it will make the transition), Apple’s commitment to keeping the App Store charts shaking and accessible to developers of all sizes has never been more evident.