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What is App Store Optimization and What are the Benefits
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What is App Store Optimization and What are the Benefits
So, you build an awesome mobile application or a game. It’s up to you to also ensure that it is found by people on the app store. Simply leaving it there will not bring people to download and love it. That’s why ASO (App Store Optimization) is important. According to the definition: “ASO is the process of optimizing a game or application in order to maximize its visibility in the stores to increase traffic to listing and improve conversion rate to generate the maximum volume of organic downloads.To get more news about App Store Optimization, you can visit aso700.com official website.
The entire process requires critical understanding of how the stores work and the understanding of the most common keywords that are used for searching your kind of app.
On-metadata factors are those elements of the product page or listing that can be modified within App Store Connect or Google Play Console. They help improve app store keywords rankings, explore visibility and conversion rate to download, one of the most crucial KPIs. Some elements are URL / Package, Developer name (only Google Play), App Name / Title, description, short description, subtitle, promo text and keywords field (only Apple), category, icon, screenshots and video.
Off-metadata factors are similar to off-page factors, Off-metadata factors are those external factors that are not under the control of the developer like volume and speed of installs, ratings + reviews and, maybe, user engagement etc.