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• freeamfva jack

  

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  June 30, 2021 11:30 PM EDT

  n the mother of all moves toward vamping up the Apple App Store, SVP of Worldwide Marketing Phil Schiller unveiled an all-new iOS 11 redesign this year at the Apple Worldwide Developers Conference (Apple WWDC 2017). This is the most significant update since the App Store launched nearly a decade ago — and one that will undoubtedly transform the app marketplace as we know it. To get more news about Aso Optimization, you can visit aso700.com official website.

  The new iOS 11 App Store mimics the aesthetics of the Apple Music store with a feed-like design, all-in-one scrollable pages, end-to-end graphics, and immersive videos that play automatically. Yet the new App Store surpasses all other Apple Services in terms of its in-depth and fresh editorial content, which is inherently tied to Schiller’s lofty quest to transform the App Store into a trendy hub and news source users are more inclined to visit on a daily basis.

  These hefty changes affect both Discovery Pages and App Store Product Pages, and will ultimately require that you revisit your App Store Optimization (ASO) strategy. To set you sailing in the right direction, we have compiled a list — informed by tests we have already performed on iOS 11 — of the top three ASO tests you should run on the all-new App Store.
  After analyzing App Store visitor engagement for what seems like an eternity, one of our biggest learnings is that we can classify App Store visitors into two distinct groups, based on their behavior patterns.

  Decisive Visitors: These iron-jawed folks decide to install or leave your app store without ever engaging with the page. In other words, these visitors are only exposed to creatives that appear in the First Impression Frame (everything above the fold), and their only action is either tapping the install button or leaving the page altogether. Believe it or not, but Decisive Visitors make up 60 percent of App Store users. This means your First Impression Frame is pretty darn important.
  Explorer Visitors: These curious trotters choose to browse through available content in your app store in an effort to make a more informed decision before installing. Because Explorer Visitors are exposed to more information, they are often more excited about your app and, in turn, boost higher post-install KPIs. Explorer Visitors make up the other 40 percent of App Store users.
  What’s particularly interesting is that based on our initial tests on iOS 11, these behavior patterns are shifting. Check this out.

  #1 Video Performance Test
  Since App Preview videos became available on the Apple App Store in 2014, they have proven to be a powerful tool for developers to effectively communicate the look, feel, and utility of their app (read this and this if you have doubts). Where developers are able to more quickly highlight their unique selling points, customers are able to make more informed decisions whether to install. Therefore, videos have the concomitant benefit of driving more qualified installs and, in turn, improving customer retention.
  #2 Gallery Orientation Test
  App Preview videos (up to three) and screenshots (up to five) can still be oriented in either portrait or landscape formats within the Gallery. For more information on which orientation is best for your CVR, this is a great resource.

  Just like the iOS 10 version, when developers choose to use the landscape orientation, then only one App Preview video or screenshot will appear in the First Impression Frame.
  #3 Remarketing Test
  The new App Store offers unique remarking opportunities with regard to the “What’s New” section. The “What’s New” section is still a place for developers to communicate any updates made to their app. This section is crucial for highlighting any changes and encouraging existing customers to re-download the latest version of your app.
  In the iOS 10 App Store, the “What’s New” section was located below the Description. In iOS 11, the position of this section depends upon whether the visitor has ever installed your app. If a visitor has have never installed your app, then it will appear below the Gallery as depicted above.