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Tips & Tricks for App Store Optimization
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Today, search engine optimization (SEO) is a bonafide field with well-established best practices, a proven track record, and a sizeable industry attached to it – but it wasn’t always that way.To get more news about Ios App Keyword Ranking Service, you can visit aso700.com official website.
In the early days of Google, SEO was a foreign term. Only gradually, once the centrality of search engines to accessing the web became more apparent, did the value of search engine optimization become clear to businesses.
With the sheer volume of results that Google kicked back for search terms, the only way to capture web traffic – and consequently, revenue – was to optimize a website to rank high in search engine results pages. The fast-paced growth of the internet and proliferation of websites made SEO a necessity for businesses that relied on web traffic to turn a profit.
Now, we’re seeing the same thing happen in a new field: mobile apps.
With more than 2 million apps available on Apple’s App Store and even more on the Google Play store, the same problems that surfaced for websites in the early days of the internet are reproducing themselves in the mobile app ecosystem.
Converting users and securing downloads requires ranking near the top in app store searches, but there are simply too many apps on the market for consumers to find them all easily. Accordingly, new mobile apps are finding they need to use a tactic similar to SEO in their mobile app listings.
It’s called app store optimization – and if you haven’t heard of it yet, prepare to see a lot of this in the 2018 digital products landscape.At first, app store optimization wasn’t something we gave much thought to at Rootstrap. Today, though, it’s a core part of our process and something we consider deeply during Roadmapping sessions for mobile apps.
At its core, app store optimization is SEO applied to mobile apps. It relies on many of the same core principles as traditional SEO, but it applies them to the search engines used within app stores to generate relevant results for searchers. In ASO, the mobile app’s listing in the store platform – usually consisting of a title, icon, description, reviews, photos, and technical details – acts like a website in traditional SEO. ASO about structuring the information in the listing to match the queries that your target users are likely to search for, allowing your app to rank higher in the results.
Generally speaking, there are two components to app store optimization: keyword optimization and conversion optimization. Keyword optimization involves using the text fields in your app listing to target search terms that your users searching for, allowing you to come up higher in search rankings for those terms. Conversion optimization has to do with optimizing your listing to drive as many downloads as possible – this includes using text fields, the app icon, videos, and any other aspect that improves the percentage of viewers that download.
One of the first things users see from your app is the title, and this also figures heavily into your app’s placement in search rankings. Accordingly, placing a keyword in the title is a good idea, if possible. Google Play allows 50 characters for titles and Apple allows only 30, so there’s no room to be verbose. Instead of cramming the title with keywords, try to choose one important keyword that you can incorporate into a catchy title that matches your brand.
Even more important than the title, though, is the app icon – in fact, this may be the most important part of the ASO process. App icons aren’t searchable in a literal sense, so it’s not possible to optimize them for keywords. However, app icons have a dramatic effect on conversion rates, which makes a great icon vital to the success of your app.
In designing your icon, lean towards a clear, clean, and recognizable design that would appeal to your target user. Choose colors that match your branding. And more importantly, study your competitors’ icons to see what’s working in the existing market – then, take the successful elements of their designs and improve on them.