The increase in Smartphones and Smart TV usage has boosted the number of subscriptions for VOD services across the globe. These smart devices enable the users to view the streaming videos on any mobile devices which eventually helped in the growth of the VOD market.
Before we learn the steps to develop a VOD Platform, let’s learn what is VOD and its market and challenges.
What is a VOD App?
A VOD or a video on demand app is a software media application system where the users can select any video available in the system to watch at any given time. The users can watch the videos on any remote device as long as the device has the app downloaded. Also, it has both network access and a subscription to view the videos.
The VOD app enables the user to either stream the video or download it to watch it later. Access to the video library is procured through a monthly or yearly video subscription service. The VOD apps allow flexibility and the choice to watch the videos of your choice. Moreover, watching videos on VOD streaming platforms can be achieved at a lower bandwidth making it reachable for more users.
Why Invest in VOD App Development
The business prospects of the VOD industry is huge as more and more developing economies of the world are seeing a surge in internet usage and the market of smart devices that help with video streaming. Now is the time to invest in VOD application development as it is one of the fast-growing business sectors.
The countries in this region are also investing hugely in this industry as well. On the other hand, North America is expected to be the largest video-on-demand market with an increase in the number of consumers, more VOD content, and suppliers. Europe, Middle East and Africa regions are also not lagging behind.
The increase in demand for video content is partially because of the pandemic and is another reason to make an investment in VOD related apps. The current leading category that has a higher demand for on-demand videos include education & training, live sports, and media & entertainment.
Benefits of Developing a VOD Platform
The video streaming app development is a growing business as the number of consumers are on the hike with each passing day. There are several factors why people prefer this platform. Here are the top reasons why one should make a thematic video on demand platform.
1. Convenience
They generally give an ease to use and convenient viewing experience for the users as it allows them to stream the videos at any convenient time from anywhere in the globe. They no longer have to adjust their schedule to match their favourite movies or matches, instead, they can stream the videos when they are ready to.
2. Cost
People prefer low-cost platforms where they can get maximum benefits. Here content owners within their built platform can make it economical and give unlimited access to the video content from the library as well. It is also not tied up to any providers so it has no geographical barriers to be worried about.
3. Flexibility
The adaptable grounds are seamlessly more since these customized platforms are accessible from any device with internet access and specified apps in their devices. Remote access to these platforms is a greater driving force that attracts more users. This is where the maximum capitalization must be done and invest in some user-friendly video on demand platform development.
4. Variety
VOD website provides a variety with the type of videos that are streaming. The videos will be categorized into movies, TV shows, sports, fitness, etc. Each of these categories may also be further subdivided for easy access making it more effective and functional.
5. Passive Income
Earn your day-to-day revenue in the best way where you can instantly provide a pathway to acquire new customers not only for content originators but also for those who use the space to launch their videos as well. The subscription options provide passive income month after month or on a yearly basis.
6. Stay Ad Free
Constant showcasing of ads in between the movies is sure a major downside of television viewing and that of the other popular video streaming platforms. This removes the anticipated obstacles and helps with streaming videos making it ad-free.
Must-Have Features While Developing VOD Application
When you set out to start developing a VOD application there are a few features that you must add to the app which will help the users and the content makers to get maximum benefits.
Source: VOD app development