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The Beginner’s Guide to App Store Optimization (ASO)
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The Beginner’s Guide to App Store Optimization (ASO)
According to many leading experts, App Store Optimization is the process of optimizing your mobile apps for the purpose of achieving a higher rank in the app stores search results and top charts rankings. Due to its similarities to search engine optimization (SEO) for websites, App Store SEO is also referred to as App Store Optimization (ASO), App Search Optimization, and Mobile App SEO.To get more news about Increase App Visibility The Company, you can visit aso700.com official website.
Revisit your keywords, remembering that it is not a one shot, but an ongoing process.. There is no argument that the title is the most important element of ASO and according to experts like Neil Patel and Moz, using keywords in your title can result in up to a 10.3% boost in rankings.
Both Google and Apple’s search algorithms scan the app name for keywords when a user performs a keyword search in the app markets. And both platforms give quite high priorities to apps with app names that contain the search input. Which is important, when you consider organisations like Forrester, predict that 63% of apps are discovered through app store searches.
So, what tools can you use for free to help with your keywords?
As with everything, the right tool will be based upon your individual preferences, however there appear to be positive reviews around AppFollow.io, Keywordtool.io, Apptweak and MobileAction (7 day free trial).So when looking at your app name be certain to keep your actual brand name short and sweet. You can then add a few keywords, typically in advance of a dash or a semicolon i.e. “Brand Name – Keywords” or “Brand Name: Keywords” to include relevant keywords in your name.
It is also recommended that you use only safe and friendly URL characters in your title, as other non-safe characters risk poor readability, breaking some browsers and causing issues for crawlers.App Store does not search for app keywords in your app description, however Google Play Store pulls keywords from your description to be your app store keywords.
When preparing your app store keywords for your Google Play description, ensure that most of your keywords are to be found in your first few lines, as this has more influence than the rest of the description copy in Google’s ranking algorithm. The Play Store also allows for emoji’s, spacing and bulleted lists to make your description easy to read and memorable.
When preparing your description for the App Store make sure you clearly write about the benefits of your app, including awards and commendations and if possible, a list of complete features in the description box. Do not forget to add links from your social media channels. Don’t add unnecessary keywords to your description in an attempt to improve search results.